Co-founder + CCO
Plumwheel
AI marketing built from founders' actual words.
Most agencies sell content as a service. We sell the system that turns one founder conversation into weeks of marketing in the founder's voice. AI is useful when it amplifies a real one.
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RAGnos Labs
We build the thing, not the deck.
We partner with founders to ship AI-native products end to end. Most companies know they need to become AI-native. The gap between knowing and shipping is what we close.
Visit RAGnos LabsThroughline
Two companies, one craft. Storytelling is the throughline. Plumwheel applies it to founder voice at scale. RAGnos applies it to the AI products that carry that voice. Twenty years of pictures (theater, editorial, portrait) is what taught me the craft in the first place.
Often asked
What is Plumwheel?
Plumwheel is an AI marketing company co-founded by Hunter Lee Canning. It turns founder conversations into marketing systems that preserve the founder's voice.
What is RAGnos Labs?
RAGnos Labs is an AI build lab founded by Hunter Lee Canning. It builds AI-native products, diagnostics, and agent workflows for founders and early-stage teams.
How does the acting background connect to the founder work?
The shared craft is voice. Acting, interviewing, photography, and founder-led AI systems all depend on noticing what makes a person sound and move like themselves.
Does Hunter Lee Canning still take founder or AI consulting work?
Company inquiries route through Plumwheel for founder-led marketing systems and through RAGnos Labs for AI-native product and diagnostic work.